PNB Housing Finance Ltd at MCHI Exhibition
Case StudyPNB Housing
- Required a unique theme setup which should be in hut style
- PNB Housing was the silver sponsors for MCHI 2016 exhibition
- Overall feel should be of “Pull Factor”
- Brand and Logo should be appropriately used to highlight same
- Idea – “In the Environment every one owns house, humans are only one which rent. Hence, idea was to promote home loans rather than people renting the same”
KM Execution
- After understanding in-depth idea behind same, the design was generated keeping all factors like brand, Hut theme, bird nest, PNB Home logo and others
- Professional labour who had executed to make Hut was employed for task
- Bird nest and other props were placed to make entire theme revolve around buying a home loan and to have a pull effect
- Was much appreciated by the PNB housing finance management and exhibitors who visited