PNB Housing

• Required a unique theme setup which should be in hut style
• PNB Housing was the silver sponsors for MCHI 2016 exhibition
• Overall feel should be of “Pull Factor”
• Brand and Logo should be appropriately used to highlight same
• Idea – “In the Environment every one owns house, humans are only one which rent. Hence, idea was to promote home loans rather than people renting the same”

KM Execution

• After understanding in-depth idea behind same, the design was generated keeping all factors like brand, Hut theme, bird nest, PNB Home logo and others
• Professional labour who had executed to make Hut was employed for task
• Bird nest and other props were placed to make entire theme revolve around buying a home loan and to have a pull effect
• Was much appreciated by the PNB housing finance management and exhibitors who visited