Malabar Gold Promotion
Case StudyMalabar Gold Promotion
- Idea – Online promotion and sales of the Malabar gold
- Needed to highlight brand with promoting to young crowd
- A large pull effect was needed
KM Execution
- We decided to do the activity in a large corporate house, rather than a Mall
- Was a concentrated crowd and was much appreciated
- Games and host was also organised to keep the momentum high
